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"Digital platform is very important and window film it creates a huge buzz before the release of a film. "Both the stars are spending huge amounts of money to generate buzz for their films on these digital platforms and it’s going to be a prestige issue for them.Now Mahesh Babu’s upcoming film Sarileru Neekevvaru, has jumped on to the bandwagon.Mahesh also insists that they don’t use fake records or numbers..Another source tells us that despite their teams claiming otherwise, both these stars are under pressure to create some sort of record on the digital platform. They personally check on how their promotional content is doing on the platform. So the producers of these films are hiring some private companies to they provide views and ‘Likes’," added the source.

They also started the promotional campaigns early. We are one of the higher-subscribed channels on YouTube in South India, so we don’t need to fake anything," he asserts. First, the makers released a comic video around Vennela Kishore and Subbaraju, but it didn’t do too well. Mahesh’s team, on the other hand, is not in a hurry to start promotions as they want to reserve all of December for those," reasons the source. "We already have 10 million subscribers with us, so when a song releases through Aditya Music, it reaches a larger number of people. But a source close to both these teams shares a different and an interesting perspective."On the other hand, the music label Aditya Music, which acquired the audio rights of Ala Vaikuntapuram Lo, released the song on their YouTube channel.Then, vouching for the accuracy of his digital numbers, Viswa says, "There are no fake views for the trailer.Sarileru’s filmmakers claim this also to be a first-of-its-kind in Tollywood.Even as Allu Arjun’s song is looking like it’ll bag the title of the most-liked song in Tollywood in a short span, Mahesh Babu’s Sarileru Neekavvaru teaser has gone on to creating a record, too — of having trended on YouTube for nearly 100 hours."

They will post the song or teaser link on their personal social media, which definitely brings more views because of their huge fan following," clarifies Aditya Music’s Mahesh.First, Allu Arjun’s film Ala Vaikuntapuram Lo releases its song, Samajavaragamana, which takes YouTube by storm! Buoyed by that success, the team releases a second song, but the first song is still going great guns, garnering close to 100 million views on the platform. "Some production houses may hire agencies to hype up the views, but we never do that. Soon after they released a teaser of the film on the occasion of the director’s birthday, which instantly went viral on social media. It reaches a wider audience and definitely brings the crowds to the theatres on the first day," says Viswa, who is handling the digital media for Mahesh Babu’s film. "Allu Arjun’s film shoot began on a negative note, so they released the song early and it’s been getting a positive response, which has been creating an impact on the film too. Everything is real; otherwise, Google will not put it on their platform. If the song is good, people automatically watch or listen to it a number of times, which helps it rake in higher views," explains Mahesh, from Aditya Music.Despite the number game, both star teams claim that the stars are not personally involved in the "war"

On August 28, the government allowed 100 per cent foreign investment in coal mining and contract manufacturing, eased sourcing norms for single-brand retailers and approved 26 per cent foreign investment in digital media, as it looks to boost economic growth from over six-year low of 5 per cent.According to the Press Note of the department, 100 per cent FDI is permitted for sale of coal, coal mining activities including associated processing infrastructure subject to the provisions of Coal Mines (Special Provisions) Act, 2015 and the Mines and Minerals (Development and Regulation) Act, 1957.Amending FDI norms for the manufacturing sector, it said foreign investment in manufacturing sector is under automatic route.The government also clarified that 100 per cent FDI is permitted for contract manufacturing.In the coal sector, now foreign players can invest 100 per cent for mining and sale of coal under the automatic route. It notifies FDI-related government decisions through Press Notes.

They also does not have to comply with the condition of signing a legally tenable agreement to undertake the retailing.New Delhi: The Department for Promotion of Industry and Internal Trade (DPIIT) on Wednesday notified the recent decisions to relax foreign direct investment (FDI) norms in sectors such as coal mining, contract manufacturing, and single-brand retail trading.For single brand retail trading, it retail trading through e-commerce can also be undertaken prior to opening of brick and mortar stores, subject to the condition that the company opens brick and mortar stores within two years from date of start of online retail.But, the decision is subject to provisions of the Coal Mines (Special Provisions) Act, 2015, and the Mines and Minerals (Development and Regulation) Act, 1957.The current FDI policy was silent on the fast-growing digital media segment.It added that a single brand retail company with FDI selling Indian brands now Reflectives Sheeting Suppliers will not have to follow the condition that such firm should sell products under the same brand internationally.In the current policy, 100 per cent FDI is allowed under the automatic route in the manufacturing sector but it was silent on contract manufacturing.

The DPIIT, under the commerce and industry ministry, deals with FDI-related issues.According to industry players and experts, the governments move to cap FDI in news and current affairs digital media to 26 per cent throws up questions that need clarifications as some of those who were looking to raise funds could be restricted.Further, the government permitted 26 per cent overseas investments through the government approval route for uploading or streaming of news and current affairs through digital media, on the lines of print media."Manufacturing activities may be either self manufacturing by the investee entity or contract manufacturing in India through a legally tenable contract, whether on principal to principal or principal to agent basis," it added. They will also be able to carry out other associated processing infrastructure operations related to the sector such as coal washery, crushing, coal handling, and separation (magnetic and non-magnetic).The department has also notified the decision to allow 26 per cent FDI in digital media, a move over which certain industry and experts have raised issues.According to the current FDI policy, 100 per cent foreign investments under the automatic route was allowed for coal and lignite mining for captive consumption by power projects, iron and steel and cement units only..Deloitte India Partner Jehil Thakkar had said clarity is needed on how to treat cases of television broadcasters which are streaming news online but are allowed 49 per cent FDI

UNREGULATED SECTORFacebook is using one of the least-regulated areas of finance for its foray into the sector.To facilitate transactions, Facebook also created Calibra, a subsidiary that will offer digital wallets to save, send and spend Libras.Some Libra backers acknowledged that consumer privacy brawls or regulatory resistance could hinder their lofty goals, and detailed some steps they are taking to pre-empt those issues.Other Libra Association members include companies like Visa, Spotify, eBay and Vodafone, as well as venture capital firms like Andreessen Horowitz.The subsidiary will only share customer data with Facebook or external parties if it has consent or in "limited cases" where it is necessary, Facebook said. That could include for law enforcement, public safety or general system functionality. Each gets one vote on substantial decisions and firms must invest at least USD 10 million to join.

The social networking giant has linked with 28 partners including Mastercard, PayPal and Uber to form Libra Association, a Geneva-based entity governing the new digital coin, according to marketing materials and interviews with executives.Before Tuesday’s announcement, Facebook was already facing significant backlash over mishandling user data and not doing enough to prevent Russian interference in the 2016 US presidential election. Facebook does not plan to maintain a leadership role after 2019.Representative Maxine Waters, chairwoman of the US House Financial Services Committee, called for Facebook executives to testify before Congress and asked the company to halt development of Libra until lawmakers and regulators have reviewed the project.The group aims to raise money through a private placement in the coming months.".Though there are no major banks among the inaugural members, there have been discussions with them, said Jorn Lambert, executive vice president for digital solutions at Mastercard.And, Mastercard’s Displays & Light-box Materials suppliers Lambert said that if the project receives too much pushback, "we might not launch. France’s finance minister said he had asked central bank heads from G7 countries to write a report on the project by mid-July. Calibra will be connected to Facebook messaging platforms Messenger and WhatsApp.Facebook shares closed up 0.In the meantime, investors have lost hundreds of millions of dollars through steep price drops and crypto-exchange hacks.The whole system is scheduled to launch in the first half of 2020.

They hope it will not only power transactions between established consumers and businesses globally but offer unbanked consumers access to financial services for the first time.A Facebook representative said the company looked forward to answering lawmakers’ questions."With the announcement that it plans to create a cryptocurrency, Facebook is continuing its unchecked expansion and extending its reach into the lives of its users," Waters said in a statement."The name "Libra" comes from Roman weight measurements, the astrological sign for justice and the French word for freedom, said David Marcus, who heads the project for Facebook.Sri Shivananda, PayPal’s chief technology officer, said the project was still in its "very, very early days" in terms of getting necessary regulatory approvals and consumer buy-in. Some countries have explored ways to regulate the market since then, but crypto trading remains largely unsupervised. "We’re eager to do that.Other regulators, lawmakers and government officials around the globe also quickly issued critical statements.Facebook Inc announced ambitious plans on Tuesday to launch a new global cryptocurrency called Libra, part of an effort to expand into digital payments that immediately raised privacy concerns.Bitcoin, the best-known digital coin, was created in 2008 as an alternative to traditional currencies that are controlled by governments and central banks. No banks are yet part of the group.For instance, Calibra plans to conduct compliance checks on customers who want to sign up, using verification and anti-fraud processes that are common among banks.Big lenders are waiting to see how regulators and consumers respond to the project before deciding whether to join, he said."It gives us a basis to go and have productive conversations with regulators around the world," he told Reuters.But Facebook’s status as a Silicon Valley behemoth touching billions of people around the world could help legitimize what has so far been a niche and volatile market.They hope to have 100 members by Libra’s launch.1 per cent.Facebook is also betting Libra can squeeze more revenue out of its suite of apps, something already happening on Chinese social networks like WeChat.Facebook executives and others associated with Libra have big aspirations. The market has also faced money-laundering and terrorist-financing allegations."Freedom, justice and money, which is exactly what we’re trying to do here," Marcus said in an interview. Those issues have led some government officials to call for Facebook to incur penalties or be forcibly broken up.Kevin Weil, who runs product for the Libra initiative, said Facebook hopes it can bring global regulators to the table by publicizing its plan